Median Household Income
$156,639 ± $8,618
Median Home Value
$500,700 ± $35,994
Median Gross Rent
—/mo
Per Capita Income
$72,363
Poverty Rate
2.5%
Unemployment Rate
0.2%
Homeownership Rate
97.6%
Bachelor's Degree or Higher
71.1%
Median Age
41.8
Average Commute
18 min
Households
2,052
Veterans
465
Population Over Time
White Rock shrank 4.4% from 2014 to 2024.
2014
5,977
2016
6,083
2018
5,809
2020
5,845
2022
5,592
2024
5,716
Population by Race & Ethnicity
White
78.2%
Hispanic or Latino
16.9%
Black or African American
0.3%
Asian
2.2%
Nearby Cities in New Mexico
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024. Estimates carry a margin of error (shown as ±) inherent to ACS's sample-based methodology.