Median Household Income
$81,647
Median Home Value
$339,400
Median Gross Rent
$1,288/mo
Poverty Rate
9.6%
Unemployment Rate
3.8%
Homeownership Rate
77.2%
Bachelor's Degree or Higher
40.6%
Median Age
43.5
Population Over Time
Grand Traverse County grew 8.1% from 2014 to 2024.
2014
88,981
2016
90,715
2018
91,746
2020
92,640
2022
95,315
2024
96,166
Business & Industry
Grand Traverse County has 3,549 business establishments employing 47,454 people.
Construction
428
Health care and social assistance
398
Professional, scientific, and technical services
392
Other services (except public administration)
314
Accommodation and food services
290
Administrative and support and waste management and remediation services
194
Real estate and rental and leasing
190
Finance and insurance
189
Establishments by industry sector. Source: U.S. Census Bureau, County Business Patterns.
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024.