Median Household Income
$75,673
Median Home Value
$231,600
Median Gross Rent
$1,037/mo
Poverty Rate
9.3%
Unemployment Rate
3.8%
Homeownership Rate
71.2%
Bachelor's Degree or Higher
25.8%
Median Age
40.3
Population Over Time
Rock County grew 2.4% from 2014 to 2024.
2014
160,465
2016
160,986
2018
161,769
2020
162,532
2022
163,817
2024
164,350
Business & Industry
Rock County has 3,362 business establishments employing 64,537 people.
Accommodation and food services
389
Other services (except public administration)
364
Health care and social assistance
358
Construction
356
Professional, scientific, and technical services
201
Administrative and support and waste management and remediation services
188
Finance and insurance
179
Real estate and rental and leasing
140
Establishments by industry sector. Source: U.S. Census Bureau, County Business Patterns.
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024.