Median Household Income
$98,161
Median Home Value
$790,700
Median Gross Rent
$2,131/mo
Poverty Rate
14.7%
Unemployment Rate
6.3%
Homeownership Rate
52.4%
Bachelor's Degree or Higher
36.8%
Median Age
34.6
Population Over Time
Santa Barbara County grew 2.8% from 2014 to 2024.
2014
431,555
2016
439,395
2018
443,738
2020
444,895
2022
445,213
2024
443,701
Business & Industry
Santa Barbara County has 12,484 business establishments employing 160,460 people.
Professional, scientific, and technical services
1,569
Health care and social assistance
1,558
Construction
1,294
Accommodation and food services
1,265
Other services (except public administration)
1,052
Real estate and rental and leasing
825
Administrative and support and waste management and remediation services
717
Finance and insurance
596
Establishments by industry sector. Source: U.S. Census Bureau, County Business Patterns.
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024.