Median Household Income
$111,093
Median Home Value
$1,027,500
Median Gross Rent
$2,264/mo
Poverty Rate
11.6%
Unemployment Rate
6.1%
Homeownership Rate
59.9%
Bachelor's Degree or Higher
43.9%
Median Age
39.8
Population Over Time
Santa Cruz County shrank 0.9% from 2014 to 2024.
2014
267,203
2016
270,931
2018
273,765
2020
273,170
2022
268,571
2024
264,926
Business & Industry
Santa Cruz County has 7,136 business establishments employing 80,209 people.
Health care and social assistance
959
Professional, scientific, and technical services
910
Construction
899
Accommodation and food services
726
Other services (except public administration)
607
Real estate and rental and leasing
413
Administrative and support and waste management and remediation services
387
Finance and insurance
264
Establishments by industry sector. Source: U.S. Census Bureau, County Business Patterns.
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024.