Median Household Income
$69,685
Median Home Value
$258,700
Median Gross Rent
$1,018/mo
Poverty Rate
18.2%
Unemployment Rate
4.8%
Homeownership Rate
55.5%
Bachelor's Degree or Higher
54.8%
Median Age
26.9
Population Over Time
Story County grew 9.3% from 2014 to 2024.
2014
91,939
2016
94,834
2018
96,922
2020
97,355
2022
98,573
2024
100,466
Business & Industry
Story County has 2,162 business establishments employing 33,500 people.
Accommodation and food services
263
Other services (except public administration)
238
Professional, scientific, and technical services
237
Health care and social assistance
233
Construction
210
Real estate and rental and leasing
141
Finance and insurance
125
Administrative and support and waste management and remediation services
106
Establishments by industry sector. Source: U.S. Census Bureau, County Business Patterns.
Source: U.S. Census Bureau, American Community Survey, ACS 2020-2024.